A New Kind of Makeup: Welcoming TOK Beauty to Re:mind

Makeup can feel complicated.

Too many steps. Too many promises. Too often designed to cover rather than care.

When we choose to bring something new into the shop, it has to earn its place. It needs to align with our values around skin health, simplicity, and everyday use. That’s why we’re excited to welcome TOK Beauty to Re:mind.

TOK Beauty creates thoughtful, skin-supportive makeup that feels at home in an apothecary setting. Products that enhance rather than mask, and routines that feel doable rather than overwhelming.

Makeup That Thinks Like Skin Care

What drew us to TOK Beauty is their approach. These are makeup products designed with skin health in mind. Lightweight, breathable, and intentionally formulated, they support your skin while offering coverage where you want it.

This makes them a natural extension of the skin care conversations we already have in the spa and the shop.

Neive Serum Foundation + Concealer

Available next week

The Neive Serum Foundation and Concealer are designed to feel more like skin care than traditional makeup. The texture is light and serum-like, allowing the skin to move and breathe while evening tone and softening the appearance of redness or blemishes.

Coverage is buildable and flexible. You can keep things sheer and natural or add a little more where you need it. The finish looks like real skin, not makeup sitting on top of it.

This is the kind of product that works well for everyday wear, sensitive skin, and anyone who wants their makeup routine to feel simpler.

Lip Tonic

Available next week

The Lip Tonic is a beautiful balance of colour and care. It adds a soft wash of pigment while nourishing the lips, making it ideal for daily use.

Rather than drying or heavy formulas, this feels comfortable and hydrating. It’s the kind of product you can apply without a mirror and reapply throughout the day without thinking too much about it.

Easy, wearable, and quietly polished.

Mascara

Coming soon

TOK Beauty’s mascara will be joining the lineup as soon as it’s back in stock. Like the rest of the line, it’s designed to enhance without irritation or heaviness.

We’ll share more once it arrives, but it fits seamlessly with the idea of makeup that feels supportive, not demanding.

Why TOK Beauty Belongs Here

At Re:mind, we believe care should feel gentle, intentional, and realistic. TOK Beauty fits into that philosophy effortlessly.

These products are for people who want:

• Makeup that feels light and breathable

• Routines that don’t require ten steps

• Products that respect sensitive or reactive skin

• Beauty that works with skin care, not against it

If you’ve ever felt like makeup just wasn’t “for you,” this might change how you feel.

A Gentle Invitation

TOK Beauty will be available in-store starting next week, with Neive Serum Foundation, Concealer, and Lip Tonic ready to explore. Mascara will follow once it’s back in stock.

If you’d like help finding your shade or figuring out how to integrate these into your existing routine, we’re always happy to guide you.

Sometimes the best beauty products are the ones that simply let you feel like yourself.